Claimed to be India’s first automobile end-to-end online platform for car purchase, Hyundai ‘Click to Buy’ is an attempt to drive sales online amidst the imposed lockdown. Offering a simple and transparent process for the purchase of Hyundai cars, the platform provides a seamless, convenient and safe retail experience for customers. Post launching a pilot phase of this platform with few dealers in Delhi NCR region, in January 2020, the company has now released this platform all over India. Making models like All-New Creta and Spirited New Verna available on this platform, through the easy purchase mode, the company is said to be witnessing a paradigm shift. Unable to visit showrooms during the lockdown situation, the customers can now choose the available Hyundai model line-up and configure the vehicle of their choice to select the exterior or interior colours. This easy-to-navigate platform also offers the customers a choice of financing options and personalised assistance during the purchase cycle of the vehicle backed by other value-added services like ‘Hyundai on WhatsApp’.
