To enhance the convenience and raise positive customer sentiments, Hyundai Motor India announced an EMI assurance program. Keeping the fear of employment uncertainty at bay, the program is claimed to ease the buying process. Offered on select Hyundai car models purchased during the month of May 2020, the program covers a customer for a period of one year from date of sale of the car (excluding first 3 months). Uncertainties such as employment loss in view of poor financial health or acquisition or merger of the company or due to any applicable laws are also factored by Hyundai.