Continental Tires, one of the leading manufacturers of premium tyres
inaugurated Continental Elite Drive (CED) dealer store in Bengaluru. The store have a diverse range of
premium products, latest equipment, and technologies which include tyre-related services for wheel
balancing & alignment, nitrogen filling and tyre change among others. Through CED store, Continental
Tires aims to ensure that customers can access a diverse range of products while enhancing after-sales
customer experience and service accessibility.
The newly launched CED (Conti Elite Drive) dealer stores displaying a wide range of passenger vehicle
tyres have an extensive floor size of 1100 sqft (Cherry TYREPARK ) with location at the urban Bengaluru
suburbs of Kammanahalli. This area are also known to be the fastest-growing commercial centres in the
city.
Regional expansion of Continental Elite Drive stores aligns with company’s – ‘In the Market, For the
Market’ – approach to maximize its geographical presence, and provide better services and customer
experience. Additionally, the new stores in the region will bring the company one step closer to its
commitment to safety, comfort and performance.
Speaking on the occasion of CED (Conti Elite Drive) in Bengaluru city, Mr. Samir Gupta, MD and Head of
Central Asia Region – BA Tyres APAC, Continental Tires India said, “We are glad to launch new
(CED)Conti Elite Drive store in the southern market of India. With the addition CED store in this
sprawling metropolis city, we hope to deliver a better customer experience by giving them an integrated
buying experience. At the store, we recommend products to customers basis their needs that assists in
improving their vehicle performance and driving experience. Our efficient tyre technology brings safety
and comfort together to provide better vehicular performance on Indian roads. We are confident that
this addition to Silicon Valley of India will further boost our retail sales and presence while making our
services more accessible to customers.” Rajesh Agarwal, owner of Cherry Agencies Pvt Ltd said “On our association with Continental Tires, we
are thrilled to add CED (Conti Elite Drive) store in Kammanahalli in Bengaluru. We aim to grow our
business under the brand name and would be happy to serve our customers with premium products and
excellent after-sales delivery experience.”
Continental Tires has expanded its circuit of CED stores across the country with over 200+ brand stores
with a focus on expanding its retail footprint and enabling deeper brand interaction with customers.
Continental develops pioneering technologies and services for sustainable and connected mobility of
people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and
affordable solutions for vehicles, machines, traffic, and transportation. In 2022, Continental generated
preliminary sales of €39.4 billion and employs more than 200,000 people in 57 countries and markets.
On October 8, 2021, the company celebrated its 150th anniversary.
The Tires group sector has 24 production and development locations worldwide. Continental is one of
the leading tyre manufacturers with more than 57,000 employees and posted preliminary sales of €14
billion in 2022 in this group sector. Continental ranks among the technology leaders in tyre production
and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well
as two-wheelers. Continental makes a major contribution to safe, cost-effective, and ecologically
efficient mobility through continuous investment in research and development. The portfolio of the
tyre business includes services for the tyre trade and fleet applications, as well as digital management
systems for tyres.
