Federal-Mogul’s iconic Champion brand of spark plugs, wipers, filters and chemical additives has expanded its presence in the fast-growing sport of professional drifting by signing sponsorship agreements with two premier drivers in the Formula Drift championship series. Formula Drift competition challenges drivers to maneuver their cars into well executed, controlled lateral slides at high speeds on a marked course.
The Champion brand will sponsor 2009 Formula Drift series winner and 2013 runner-up Chris Forsberg, Baltimore, Md., as well as ’09 series runner-up Ryan Tuerck, Auburn, N.H., for the 2014 season, which begins April 4 with the “Streets of Long Beach” event in Long Beach, Calif. “Champion spark plugs have won thousands of races and series championships over the years, and we’re committed to achieving the same level of success in professional drifting competition,” said Jessica Wynn, Global Digital Marketing Manager, Federal-Mogul Vehicle Components segment.
Forsberg, known among drifting enthusiasts as ‘The Force,’ is one of the sport’s winning drivers, with 12 event victories and the 2009 championship. He moved up from grassroots to professional competition with the establishment of the Formula Drift series in 2004.
