Manufacturer of door system and manual seat height adjuster Brose India has expanded its Indian operations by moving to a bigger facility in Pune. Currently the company manufactures window regulators and supply to Ford India’s Chennai plant for its EcoSport compact SUV and manufactures manual seat height adjuster for Nissan India. In addition to manufacturing, the new facility will house a laboratory for validation testing to further support Brose’s domestic business development. The new location also features a state of the art walk-in climate chamber.
President of Brose India, Ashwani Aggarwal said, “With the help of our new manufacturing facility we plan to expand our customers and product base in the domestic market and want to penetrate more into this market. Along with our two products in – window regulator and seat adjusters, we will commence production of side door latches and latch mini modules from the fourth quarter of 2014. We plan to produce 1.1 million side door latches and latch mini modules annually, which will service 2.5 lakh passenger vehicles.”
Brose India is also eyeing 15% market share in the domestic door systems segment in five years, from the present 7% . Aggarwal estimates that the passenger car market currently stands at 3.1 million units and it is expected to grow to 5 million by 2020. Brose India also exports door regulators to several countries and 30% of Indian turnover comes from exports. Soon it will be directly exporting door regulators to Russia for Ford EcoSports.
Brose entered the Indian market in 2006 and opened a production facility for window regulators in 2011 at Pune. Later in 2012, the company added the production of manual seat height adjusters for an international Tier-1-supplier, followed by the start of production of two more window regulator projects from internationally operating Indian automakers.
Globally Brose is a partner to the international automobile industry and delivers mechatronic systems and electronic motors to around 80 car brands and over 30 suppliers. The family-owned company employs close to 22,500 people at 58 locations in 23 countries. The company expects sales to reach 5 billion euros in the 2014 fiscal year. Brose is currently the fifth-largest family-owned company among the top 40 automotive suppliers worldwide.
Bhargav TS
