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| Bosch is entering the global motorcycle market with new powertrain systems. With its electronically controlled fuel-injection technology, Bosch is making motorcycles around the world more fuel-efficient. “With our new motorcycle powertrain systems, we are entering a market that is potentially worth billions,” says Dr. Rolf Bulander, member of the board of management of Robert Bosch GmbH. Today, some 60 million two-wheelers with internal-combustion engines are produced around the world each year. By 2020, the market is expected to grow to 110 million units. Bosch is entering this market with a global approach. The company has developed solutions for both affordable two-wheelers in Asia and high-performance bikes in Europe and North America. In doing so, Bosch is extending its portfolio. Two-wheeler riders have long relied on Bosch safety systems such as ABS or motorcycle stability control, an ESP derivative for two-wheelers. “For accelerating just as much as for braking, Bosch offers systems for two-wheeler safety, efficiency, and riding enjoyment,” says the Bosch management board member Dr. Dirk Hoheisel.Special powertrain system for growing Asian market The Asian markets in particular offer considerable growth potential. As early as 2020, four out of five new two-wheelers with internal-combustion engines will be sold in Asia. This is a market in which motorcycles with engine displacement under 250 cubic centimeters are a means of mass transportation. Currently, many machines are still fitted with carburetors. It is precisely here that Bosch believes its technology offers a decisive advantage: compared with the mechanically controlled carburetor, and depending on situation, the electronically controlled fuel-injection system can reduce fuel consumption by up to 16 percent. This also significantly reduces emissions and use of resources. “Regardless of engine capacity, Bosch powertrain systems mean efficiency and riding enjoyment, from 250 to 1,000 cubic centimeters,” says Dr. Stefan Kampmann, a member of the executive management of the Bosch Gasoline Systems division. Especially in Asia and India, efficient powertrains are an important step toward reducing environmental impact. For this reason, Bosch has developed an affordable and robust engine management system that is specially designed for the Indian and Asian markets. “Bosch aims to offer simplified systems solutions for the mass two-wheeler market in Asia,” says Sandeep N, the regional president of the Bosch Gasoline Systems division’s operations in India. The all-important engine ECU: digital intelligence for the motorcycle The connected two-wheeler: onboard computer and immobilizer via app |
