BharatBenz associates with History TV18 to present India edition of Ice Road Truckers-India’s Deadliest Road starting from October 21, 2016. The show will witness actress Mandira Bedi, wrestler Sangram Singh and actor Varun Sharma drive the BharatBenz trucks through the roads of Leh-Ladakh, Pangong Lake and Nubra, to supply essential commodities to the remote villages in these regions, which are otherwise cut off from the world during severe winters.
Sangeetha Aiyer VP Head Marketing, Sangram Singh, Mandira Bedi, Varun Sharma and Sominder Singh, Vice President Domestic Sales Product Management, DICV
The show will feature, the three personalities driving BharatBenz MD INPOWER 1214 for fifteen hundred kilometres at 18,000 feet in the tough terrain of Himalayan region. Ice Road Truckers-India’s Deadliest Roads documents the daring and difficult conditions that truckers face while driving at these heights. The participants were trained in Chennai and Manali to drive the trucks on different terrains and also get familiar to the features of the truck, which helped them during the course of the thrilling expedition.
BharatBenz 1214 is from the recently launched new generation of medium duty trucks. This new range of trucks comes with an enhanced focus on payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort. The contemporary styled truck also has the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking with the push of a button.
Speaking on the association, Sominder Singh, DICV’s Vice President responsible for Domestic Sales, Product Management & Network said “We have associated with HistoryTV18, as we found the concept of the show very challenging and fascinating. It was a right medium to visually showcase how our BharatBenz trucks are tailor made for the Indian roads and can be driven in different terrains. With this association, we want to penetrate the brand visibility across significant regions in India.”
