Recognizing the urgent need to address Tyre Safety as part of the broader cause of Road Safety in India, the Automotive Tyre Manufacturers Association (ATMA) has partnered with Indian Oil Corporation Ltd. (IOCL) to launch a nationwide tyre safety awareness initiative. This campaign aims to educate motorists about proper tyre care and maintenance through free tyre health checks and direct engagement at Indian Oil retail outlets (ROs). The initiative will be spearheaded by the Indian Tyre Technical Advisory Committee (ITTAC), comprising technical experts from across the Tyre Industry.
The campaign was inaugurated at an Indian Oil retail outlet in South Delhi by Amit Kumar Khayalia, Divisional Retail Head, IOCL. Prominent leaders from the Tyre Industry, including V K Misra and Rajesh Dahiya, along with officials from ATMA, ITTAC, and service engineers from ATMA member companies, were present to mark the occasion.
This tyre safety drive for motorists follows extensive training programs conducted by ATMA at IOCL facilities across the country to educate fuel tanker drivers on tyre maintenance and safety. In the past year alone, over 1,000 commercial drivers connected to IOCL’s supply chain have undergone training, significantly raising awareness about the critical role tyres play in road safety.
“Tyre safety is of paramount importance, as tyres are the only contact point between the vehicle and the road. Poor tyre maintenance is a serious road hazard. We are pleased to join hands with Indian Oil in this crucial campaign. This collaboration between ATMA and IOCL is expected to create a significant impact, starting with the Delhi NCR region and extending nationwide,” said Rajesh Dahiya, Vice President – Sales & Service, Apollo Tyres and member of ATMA Managing Committee.
“The partnership between ATMA and Indian Oil, one of India’s premier corporations, is a significant step forward towards making a difference to the road safety campaigns being held in the country. We look forward to significant improvement in awareness levels of motorists, especially with regard to tyre care and safety”, said V K Misra, Technical Director, JK Tyre and Past Chairman, ITTAC.
As part of the campaign, tyre health checks will be provided free of charge, and motorists will be briefed on key aspects of tyre safety, including maintaining the correct inflation pressure and identifying Tread Wear Indicators (TWI). TWI is present in all tyres for easily identifying tread depth and replacing worn out tyres within time so as to prevent accidents. Besides direct interaction with vehicle owners, informative booklets have been designed for distribution.
ATMA emphasizes that tyre care often does not receive the attention it deserves. Properly maintained tyres are crucial for vehicle safety, as they bear the entire weight of the vehicle and ensure safe contact with the road.
As a socially responsible citizen, the Tyre Industry has been creating awareness on Tyre Care & Safety through several campaigns. ATMA member companies, including Apollo, Bridgestone, CEAT, Goodyear, JK Tyre and MRF, have been actively participating in such Tyre Safety awareness campaigns organized by ATMA & ITTAC pan India.
