Apollo Tyres Ltd has opened its first super premium branded retail outlet in Bengaluru, marking the company’s entry into a new retail format aimed at offering advanced tyre and mobility solutions. The outlet was inaugurated by Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres Ltd.
According to the company, the new format focuses on providing personalised tyre recommendations, quick-fit services, and digital appointment options. It also includes lounge-style service areas and brand-specific offerings designed for different vehicle categories.
Key features of the outlet include:
Ø Curated Solutions, Not Hard Selling: Personalised tyre and mobility recommendations built around vehicle type, lifestyle and driving needs
Ø Community and Connection: Outlet serves as a basecamp for driving enthusiasts to connect with like-minded tribe, forming a lifestyle ecosystem around the brand
Ø Elevated Customer Experience: Premium hospitality, lounge-style service areas and immersive brand storytelling turn every visit into a memorable experience
Ø Smart Service Innovation: Intelligent product selection, quick-fit services, and digital appointment systems ensure speed, convenience and comfort
Ø Brand-centric Offerings: Specialised tyres and service packages aligned to luxury, performance and vehicle brands
Apollo Tyres stated that this concept aims to enhance customer experience and engagement beyond traditional tyre purchases. The company plans to open four to five similar outlets in major metropolitan cities in the coming months.
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