New Swan Group drives innovation, unveiling advanced oil seals and EV axles at Bharat Mobility Global Expo 2025, writes Richa Tyagi.
The year 2025 marks a significant milestone for New Swan Group, a company that has been at the forefront of the auto components industry since its inception in 1985. Over the past four decades, New Swan has become a Tier One supplier of automotive components to Original Equipment Manufacturers (OEMs), expanding its product portfolio, embracing advanced manufacturing techniques, and forging international partnerships. As the company celebrates its 40th anniversary, it does so with a renewed commitment to innovation and technological excellence.
At the Bharat Mobility Global Expo 2025, New Swan showcased its latest advancements, particularly in oil seal technology, in collaboration with Japanese company, NSS. This partnership has enabled New Swan to produce innovative oil seals that are more efficient and leak-proof, setting new industry benchmarks. Additionally, the company highlighted its focus on the future of electric mobility by unveiling its new electric vehicle axles.
The global oil seals market is expected to witness steady growth, driven by rising demand for high-performance sealing solutions in automotive, aerospace and industrial applications. According to market research, the automotive oil seals market is projected to grow at a CAGR of 4.8 per cent by 2032, fueled by increasing vehicle production, stringent emission regulations, and the need for more efficient sealing technologies. Asia-Pacific, India and China remain the largest markets, accounting for a significant share due to the booming automotive manufacturing sector.
With EVs gaining traction worldwide, the demand for specialised oil seals for EV applications is also rising. New Swan, through its partnership with NSS, is well-positioned to capitalise on this trend by offering innovative solutions tailored to the evolving needs of the industry. Additionally, the global market for EV axles is expected to grow at a CAGR of 17.2 per cent, reflecting the accelerating shift toward electric mobility and the increasing adoption of advanced driveline components.
A legacy of innovation
Founded by a visionary team, New Swan Group began as a modest auto components manufacturer. Over the years, the company steadily expanded its footprint, diversifying into various automotive segments and establishing itself as a trusted supplier to OEMs in India and across the globe. “Today, New Swan exports to 20 countries, a testament to its unwavering commitment to quality, innovation, and customer satisfaction,” shared Upkar Singh Ahuja, Managing Director of New Swan Group at the expo.
Under the leadership of Ahuja, the company has continuously invested in research and development to stay ahead of industry trends. With a strong focus on precision engineering and technological advancements, New Swan has emerged as a key player in manufacturing oil seals, fine blank parts, heavy truck components, sheet metal parts, and assemblies.
Technical Assistance Agreements
New Swan has established three Technical Assistance Agreements (TAA) with international companies for the production of cold forged parts, oil seals, and agricultural implements.
To manufacture cold-forged steel and aluminium parts, the company partnered with Gunma Seiko, a renowned Japanese firm. Recognising the increasing demand for high-performance oil seals in the automotive and industrial sectors, New Swan collaborated with NSS, another Japanese company, to produce a wide range of oil seals, including those for engines, transmissions, and gearboxes.
This alliance has led to the development of an advanced range of oil seals known for their superior sealing capabilities, durability, and innovative design. Among the standout products from this joint venture are Lach Oil Seals and Cassette Type Oil Seals, which feature state-of-the-art sealing technology, ensuring optimal performance in high-pressure and high-temperature environments. Designed to prevent leakage and enhance efficiency, these oil seals cater to various automotive and industrial applications. “The overwhelming response from OEMs and industry stakeholders at the Bharat Mobility Global Expo underscores the success of this venture,” said Upkar Singh Ahuja.
Additionally, in 2016, New Swan entered into a TAA with Euro System, an Italian company, to manufacture high-quality agricultural implements, further expanding its global footprint and product portfolio.
Expanding into e-mobility segment
As the automotive industry undergoes a paradigm shift towards electric mobility, New Swan is proactively positioning itself at the forefront of this transition. The company has unveiled E-Axles at the expo to support the growing demand for electric vehicle components. These axles, designed for enhanced efficiency and durability, align with global sustainability goals and cater to the evolving needs of the EV market. Developed in-house, they feature a compact design and provide high-quality, comprehensive drive solutions for EVs. Key features include cold-forged gears for higher strength, smooth movement, multi-speed functionality, and a lightweight structure to improve vehicle efficiency.
New Swan’s foray into EV components is backed by extensive research and collaboration with industry experts. By integrating advanced materials and precision engineering, the company aims to contribute significantly to the EV ecosystem, offering solutions that enhance performance and reliability.
Market expansion
New Swan’s success can be attributed to its unwavering focus on customer satisfaction. By closely collaborating with OEMs and understanding their specific requirements, the company has consistently delivered high-quality, customised solutions. The company’s presence overseas reflects its strong global reach and ability to adapt to diverse market needs.
The introduction of innovative oil seals has already garnered significant interest from new customers. “Many leading automotive manufacturers are eager to integrate these advanced sealing solutions into their vehicles, recognising their potential to enhance efficiency and reduce maintenance costs,” shared Ahuja. ACI
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