Riding on the success of its group brands in India, Piaggio India launched the Aprilia SR 125, unveiled Aprilia Storm and innovative smart mobile connectivity features with scooters, also more exciting possibilities across segment, categories and technologies are on display at Piaggio Pavilion, Auto Expo 2018. Piaggio India two-wheeler businesses has seen accelerated growth in the year 2017, offering premium differentiated products in the 2 wheeler category and has seen high potential for its innovative range of products in India. It would continue to offer such attractive and exciting propositions and continue to grow at a faster pace, to ensure that Piaggio products are available close to the customers the group is also focusing on rapidly growing its Motoplex format dealership network across all geographies in India and the subcontinent.
Piaggio’s Aprilia SR 125
The Aprilia brand of racing DNA offered Fun riding experience through first of its kind category creator, cross over, high performance big wheel bike range, SR 150 and Race. The testimony to this extra ordinary product proposition was the scooter of year awards from the most reputed Publications. Today the range gets extended through Aprilia SR 125 with its 125 cc fuel efficient powerful engine, 14 inch big wheels and wider tyres continuing the Fun riding experience, the attractive exterior theme with new colours make it a stunner, longer seats and raised grab handle delivers extra comfort to both the riders. The Aprilia story of offering even more Fun through every new product continues with Aprilia Storm, which is specially designed for the youth. The dynamic exterior theme with vibrant colours, 12 inch wheels with wide terrain tyres, high powered 125 cc engine and customisation through accessories makes it a unique, never seen experience from Aprilia to the Fun loving generation boys and girls.
Piaggio’s Aprilia Storm
A category first connectivity app empowers you to operate and control your scooter’s features and stay in touch with us. This innovation for your convenience will be at your fingertips through your mobile. We will continue to surprise you in the future as well with more features. The connectivity app unveiled today will be available for fitment soon across the Vespa & Aprilia scooter range. This smart feature can be installed by a simple download on the mobile phone and the bike can be connected either manually or by a QR code. All the information related to the bike is stored on the feature. Riders can find, navigate and follow their bikes using smart connectivity. It is also equipped with a panic alert feature, wherein riders can reach out to the registered number configured with the current location and ask for help in case of an emergency. Customer can book a service on the app. Through smart connectivity, riders can access the vehicle status, locate nearby service stations, petrol pumps and connect with customer care executives. It will operate on both android & IOS mobile phones.
Piaggio India will continue to explore more opportunities to create differentiated innovative product offerings for the youth of the country across scooters and motorbikes. Some of the interesting global product propositions such as Vespa GTS, Aprilia RS 150, Tuono 150 and next generation technology Vespa Elettrica are on display at the Piaggio Pavilion.
Commenting on this occasion, Mr. Diego Graffi, Managing Director and CEO, Piaggio India said, “Our aim is to introduce products which cut across categories and fulfil the needs of our exclusive customers across the country. With these launches, we continue creating newer categories in India and deepening our footprint across the geographies. New innovative products and technologies like smart connectivity feature are major steps towards our strategy of being differentiated.”
