Luxury car maker, Mercedes-Benz India today launched a refreshed version the E-Class. The new version is named as ‘Edition E’. The luxury sedan marks the 20 years of the start of production of the famed E-Class, which has an unique distinction of being the first luxury car to be ‘Made in India’. The E 200 ‘Edition E’ is priced at Rs. 48.60 lakh, the E 250 CDI ‘Edition E’ at Rs. 50.76 lakh and the E 350 CDI ‘Edition E’ at Rs 60.61 lakh (All prices are ex-showroom Pune)
With more than 32,000 units on Indian roads, the E-Class is one of the highest selling luxury sedan in the country. The luxury sedan was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at the company’s Chakan plant.
Roland Folger, Managing Director and CEO, Mercedes-Benz India commented, “It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India. The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India. 20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India. We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E’. The launch of the ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products.”
Roland Folger further elaborated, “With the introduction of the ‘Edition E’, we are also launching an exciting brand campaign called ‘Wish upon a Star’. ‘Wish upon a Star’ campaign commemorates 20 years of the E-Class brand’s legacy in India and brings to fore the fact that, the E-Class has been the heart and soul of motoring enthusiasts across the country over the years. In these 20 years we have delivered 32,000 E-Classes to our customers that have dominated the mid-size luxury segment in India. Every new generation of the E-Class has redefined the segment and created a new benchmark.”
Commenting on the occasion of 20 years of E-Class in India, Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented, “20 years of unhindered production of the E-Class, strongly underscores the high level of refinement and implementation of advanced technology and flexible processes in our production facility.
Inside the cabin, the sedan carries are SD card navigation, MB Apps, Sporty brake pedals, THERMOTRONIC Automatic Air Conditioning, Memory seats with 3 settings, Active Park Assist with camera and the high-resolution color media display (20.3 cm). The luxury sedan also features the Harman Kardon surround sound system that includes a 9 channel DSP amplifier and 2-channel booster with an output of 610 watts combined with 14 speakers designed with Dolby Digital 5.1.
On the safety front, the ‘Edition E’ comes with 8 airbags and a preventive occupant protection system as standard. It recognizes critical driving situations and initiates preventive occupant protection measures. The reversible belt tensioners for driver and front passenger seats are activated when a high collision impact/accident is detected. The NECK-PRO head restraints for the driver and front passenger can be activated in a rear impact; a spring mechanism moves the head restraints to reduce strain on the spine. Apart from this, the luxury sedan also houses ‘Adaptive brake lights’ which is a unique safety feature that flashes red warning signal from the tail lamps when emergency braking is recognized.
The powerful LED headlamps feature the Intelligent Light System that intelligently adapts light distribution as per the driving situation. The adaptive systems illuminate the road ahead without dazzling other road users.
While at the rear seat in the E 350 CDI ‘Edition E’ ensures complete entertainment for the occupants. It amplifies the luxurious ambiance of the vehicle and ensures a pleasurable drive experience.
