Michelin has inaugurated its first Michelin Experience Store in India, in partnership with Bharat Tyres. Located in Adgaon on the Mumbai-Agra Highway in Nashik, this flagship outlet is the largest of its kind in the country, setting a new benchmark for premium tyre retail and integrated car care services.
Spanning over 25,000 sq. ft., the store offers cutting-edge services for both cars and trucks, including precision wheel alignment, advanced balancing, PPF coating, innovative puncture repair, professional car detailing, and more. Sustainability is also at the core, with the facility utilising reverse osmosis (RO) water to reduce waste during car washes.
The store is designed to provide an immersive brand experience, featuring the Michelin Wall, a showcase of the company’s global legacy, and a Heritage Wall that reflects the shared history of Michelin and Bharat Tyres. Visitors can explore innovations in electric mobility, materials science, and environmental responsibility at the Display Zone, while the Premium Product Display highlights Michelin’s tyre portfolio focused on safety and performance.
Speaking on the inauguration, Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”
Bharat Tyres, headed by Gejoe Thomas is a trusted name in the automotive aftermarket with a legacy of nearly five decades. They have expanded their offerings from tyre services to comprehensive car care solutions and distribution of international tyre brands. This is their second state-of-art facility in Nashik.
Nashik is a high potential market with an evolving mobility landscape and increasing premium vehicle ownership. Through this strategic partnership and new retail format, Michelin aims to enhance customer experience and deliver world-class mobility solutions.
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