Value Engineering

Mahindra New Age XUV 500 – Old wine in a new bottle

Mahindra New Age XUV 500 – Old wine in a new bottle

Text & Photos: Bhargav TS Couple of years back when Mahindra launched XUV 500, it became an instant sucess and the waiting period for the vehicle rose up to 6 months. Cheetah inspired new design and cost competitive attribute were the de-facto challenges and these proportionate with the waiting period. Since its lauch, in just 33 months the SUV sold[Read More…]

by October 2, 2015 Value Engineering
Mahindra New Age XUV 500 – Old wine in a new bottle

Mahindra New Age XUV 500 – Old wine in a new bottle

Text & Photos: Bhargav TS Couple of years back when Mahindra launched XUV 500, it became an instant sucess and the waiting period for the vehicle rose up to 6 months. Cheetah inspired new design and cost competitive attribute were the de-facto challenges and these proportionate with the waiting period. Since its lauch, in just 33 months the SUV sold[Read More…]

by September 23, 2015 Value Engineering
TVS Scooty Zest – femininely male

TVS Scooty Zest – femininely male

Text & Photos: Bhargav TS   After targeting men by launching the ‘Jupiter,’ TVS Motor Company is back with the ‘Scooty Zest’ to attract the fair sex. The newly launched Scooty Zest has been developed after intensive research based on the inputs given by its target audience, with lots of new components in it to attract young women riders. TVS[Read More…]

Fiat Evokes Punto with new variant

Fiat Evokes Punto with new variant

Text & Photos: Bhargav TS At the Delhi Auto Expo, Fiat India unveiled plans to bring in 4 new cars into the country this year, which include refreshed models of Linea and Punto. The Linea has already received an update and the Italian auto major has launched it in the Indian market with a minor facelift. Now, the company has[Read More…]

by October 29, 2014 News, OEM, Value Engineering
Nissan reinvents Sunny

Nissan reinvents Sunny

Text & Photos: Bhargav TS Nissan Motor India unveiled the latest version of Sunny at the 2014 Auto Expo. When Sunny was launched in India in 2011 the car lived up to expectations in terms of space, style and price, with a choice of diesel and petrol engine options. The big USP of Sunny is its roomy interior especially at[Read More…]

by October 29, 2014 News, Value Engineering