TVS Srichakra Limited announced a new feature of online purchase in its retailer app ‘TVS Eurogrip Bandhan’. Claiming to offer a comprehensive e-commerce experience to its customers, the app. helps to both place and track orders. P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “Digitalisation has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan app. last year to enable loyalty programmes and the majority of our retail partners are already well versed with it.” Facilitating contactless ordering, it facilitates easy browsing of the entire product portfolio for its retail partners. It, in turn, allows them to place an order with respective distributors. The company also plans to introduce exclusive offers and promotions along with loyalty schemes. Besides the app. is said to have added new features to ease the process.

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