OEM

P Ravishankar, CEO and V Sumantran, Chairman of Ashok Leyland John Deere Construction Equipment Company with 435E backhoe loader

Leyland Deere launches 435E backhoe loader

As the current economic conditions demand greater focus on efficiency and operating costs, Ashok Leyland John Deere Construction Equipment Company, the equal joint venture between Ashok Leyland and John Deere, today launched 435E backhoe loader in Chennai. Targeting the first time users, the new machine aims to offer 10 percent improvement in fuel efficiency. The existing 435-backhoe loader will continue[Read More…]

by February 18, 2014 News, OEM

Sixth- generation Mercedes S Class challenges vendors’ capabilities

The high-end luxury car segment got its point of reference pushed several notches higher with the launch of Mercedes flagship 2014 S-Class. The new car is a step-up in almost all systems compared to the outgoing version, given utmost challenge for the suppliers in rising to the expectation of the OEM. Priced at more than Rs 1.5 crore the S[Read More…]

by February 13, 2014 OEM

Ashok Leyland pins hope on ‘Captain’ to tide over slowdown

In a bid to buck the slowdown trend, Ashok Leyland, one of the leading commercial vehicle manufacturers in India, has launched its all new ‘Captain Series’. Unveiled by Mahendra Singh Dhoni on 6 January, the series, with its Captain 2523 Tipper, will also include tractors and haulage vehicles. Introducing the series, Vinod K. Dasari, managing director Ashok Leyland, said, “The[Read More…]

by February 13, 2014 OEM
Atlas F24 emerges as Partner, MiTR from ALL-Nissan JV

Atlas F24 emerges as Partner, MiTR from ALL-Nissan JV

Ashok Leyland – Nissan Motor Company joint venture has recently unveiled ‘Partner’ truck and ‘MiTR’ bus in the LCV segment. Based on Nissan’s Atlas F24 platform these vehicles are completely redesigned to suit local conditions.

by January 31, 2014 OEM