In a bid to take customer experience a notch higher, Kia Motors recently launched BEAT360 brand experience space in Gurugram, Haryana. India is the first overseas market where this center is being launched, after Seoul in South Korea. The company plans to open similar experience centres in other metros in India in days to come. Spread over an area of 5280 sq ft, the BEAT360 houses a surround media zone, cafe and mixed reality zone, to provide potential customers an experience of Kia Motors’ journey till date and a peek into the company’s automotive expertise.
The surround zone showcases Kia’s futuristic vision video through an 11m wide surround screen, where visitors can also experience a Kia car in motion through their turntable technology. Using mixed reality technology, Kia plans to educate visitors closer to the brand its offerings. Digital registrations will provide access to the different zones. The cafe zone will organise industry expert meets, to further inform customers about the Kia ecosystem.
Commenting on the launch, Kookhyun Shim, MD & CEO, Kia Motors India said that the larger idea behind setting up this experience zone is to enable customers to have an experience going beyond the boundaries of conventional mobility in a technology-equipped set up. “Kia BEAT360 is a first-of-its-kind concept in India that envisions our futuristic methods of engaging with consumers, in line with our brand philosophy. It is about imagination and inspiration– it is a visual representation of Kia’s brand values under one roof and has been curated to bring the customers much closer to the brand DNA,” added Shim.
