BMW India has introduced the BMW Mobile Studio – a one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in tier 3 and tier 4 towns in India. The BMW Mobile Studio will be stationed in Tirunelveli, Tamil Nadu from 11-12 February 2017 near Hotel Vairamaligai, Rahamath Nagar.
Frank Schloeder, President (act), BMW Group India said, “The preference of premium automobiles has been spreading beyond the metro cities across India. At BMW we have been creating innovative avenues of customer engagement. The BMW Mobile Studio is one such initiative designed to spread ‘Sheer Driving Pleasure’ across tier 3 and tier 4 towns across India. We are excited to introduce BMW Mobile Studio in Tirunelveli and showcase our aspirational range of products and services to prospective customers.”
BMW Mobile Studio
BMW Mobile Studio is a state-of-the art mobile structure featuring a two car display, reception area and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). After getting a first-hand driving experience, the customers can address their queries and interests to the sales experts. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the innovative BMW products and services.